Recommended reading

It’s Not How Good You Are, It’s How Good You Want to Be, by Paul Arden (Phaidon, 2003)

Design Is a Job, by Mike Monteiro (A Book Apart, 2012)

Identify, by Chermayeff & Geismar & Haviv (HOW Books, 2011)

The Win Without Pitching Manifesto, by Blair Enns (RockBench, 2010)

Steal Like an Artist, by Austin Kleon (Workman, 2012)

Thinking with Type, by Ellen Lupton (Princeton Architectural Press, 2010)

Designing Brand Identity, by Alina Wheeler (Wiley, 2012)

100 Things Every Designer Needs to Know About People, by Susan Weinschenk (New Riders, 2011)

Saul Bass: A Life in Film and Design, by Jennifer Bass and Pat Kirkham (Laurence King, 2011)

Lateral Thinking, by Edward de Bono (Harper Colophon, 1973)

The Art of Client Service, by Robert Solomon (Kaplan, 2008)

Bob Gill So Far, by Bob Gill (Laurence King, 2011)

A Smile in the Mind, by Beryl McAlhone (Phaidon, 1998)

Paul Rand, by Steven Heller (Phaidon, 2000)

The Fortune Cookie Principle, by Bernadette Jiwa (The Story of Telling Press, 2013)

Seventy-nine Short Essays on Design, by Michael Bierut (Princeton Architectural Press, 2007)

The Geometry of Type, by Stephen Coles (Thames & Hudson, 2013)

Aesop’s Fables, by Aesop (Chronicle Books, 2000)

The Design Method, by Eric Karjaluoto (New Riders, 2013)

Work for Money, Design for Love, by David Airey (NewRiders, 2013)