SNOW CRASH

to see CosaNostra Pizza #3569 because of the billboard, which is wide and tall even by current inflated standards. In fact, the squat franchise itself looks like nothing more than a low-slung base for the great aramid fiber pillars that thrust the billboard up into the trademark firmament. Marca Registrada, baby.

The billboard is a classic, a chestnut, not a figment of some fleeting Mafia promotional campaign. It is a statement, a monument built to endure. Simple and dignified. It shows Uncle Enzo in one of his spiffy Italian suits. The pinstripes glint and flex like sinews. The pocket square is luminous. His hair is perfect, slicked back with something that never comes off, each strand cut off st.raight and square at the end by Uncle Enzo’s cousin, Art the Barber, who runs the second-largest chain of low-end haircutting establishments in the world. Uncle Enzo is standing there, not exactly smiling, an avuncular glint in his eye for sure, not posing like a model but standing there like your uncle would, and it says